The company has ramped up 100 million subscribers
in under six months of its launch and officials say the next target is
to "challenge Airtel for numbers and reach the second position".
Reliance Jio is expected to maintain its aggressive posturing in the telecom market even as the company offers paid services from next month, what is seen as its first big challenge considering this will be the first time it will start billing customers.
The company has ramped up 100 million subscribers in under six months of its launch and officials say the next target is to "challenge Airtel for numbers and reach the second position".
"There is no way Jio is going to give up on its ramp-up, and it is going to stay aggressive in the coming quarters as well," a top official said, requesting anonymity. After the disruption that the company caused in mobile tariffs, it is set to open the battle on another frontier - home broadband and cable business as well as low-priced devices.
"Jio will launch highly-subsidised mobile devices - for as low as Rs 1,500 or so - that will support data and its 4G business. This way, it will capture all new 4G subscribers," a top industry official aware of the plans, said.
Reliance Jio is expected to maintain its aggressive posturing in the telecom market even as the company offers paid services from next month, what is seen as its first big challenge considering this will be the first time it will start billing customers.
The company has ramped up 100 million subscribers in under six months of its launch and officials say the next target is to "challenge Airtel for numbers and reach the second position".
"There is no way Jio is going to give up on its ramp-up, and it is going to stay aggressive in the coming quarters as well," a top official said, requesting anonymity. After the disruption that the company caused in mobile tariffs, it is set to open the battle on another frontier - home broadband and cable business as well as low-priced devices.
"Jio will launch highly-subsidised mobile devices - for as low as Rs 1,500 or so - that will support data and its 4G business. This way, it will capture all new 4G subscribers," a top industry official aware of the plans, said.
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